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Market Analysis & Segmentation
One of the key pillars of a successful business growth strategy is market analysis and customer segmentation, to select and focus on the right customers and market segments.
Customer or market segmentation offers great opportunities to grow your sales revenues. Since market change is continuous, companies must examine markets and buyer segments regularly.
Market segmentation is of paramount importance to undertake any change relating to the sales organization. New customer and market segments may also require new sales channels or other changes of your sales organization.